Hosting & performance
Getting it online is its own job. We do that job.
Building the app and running the app are two different skills. You already did the first one. We handle the second — the deploy, the domain, the speed, and the 3 a.m. outage you'd rather not know about.
Three ways people get stuck
Which one is you?
Every founder who writes to us about hosting is stuck at one of these three points. All three are things we fix in days, not months.
~/ship The app is done. It's just not online.
It runs on your laptop. Real people still can't use it. Between here and a working web address sit a dozen steps nobody explained to you — build pipeline, environment variables, a database that isn't your test one, a domain, a certificate.
What we doWe take the repo and put it live on a real domain, with HTTPS, a proper production environment, and a deploy pipeline so every future change ships with one click instead of a scary manual ritual.
~/optimize It's online, but it's slow.
Pages take seconds to appear. The dashboard hangs. It felt fine when you were the only user, and it got worse with every person who signed up. Visitors leave before it loads, and Google notices.
What we doWe measure first, then fix the thing that's actually slow — usually database queries, oversized images, or a server doing work it should have cached. You get real numbers before and after, not vibes.
~/choose You don't know which host to pick.
Vercel, Netlify, Railway, Fly, Render, Cloudflare, AWS — every tutorial names a different one, the pricing pages are impossible to compare, and picking wrong means migrating later or paying for capacity you don't use.
What we doWe look at what your app actually does and pick the platform that fits it, at the smallest price that still holds up. You get a straight recommendation and the reasoning behind it, whether or not you hire us to run it.
How we choose
There is no best host. There's a right one for your app.
The answer changes with what your app does. These are the questions that decide it — and the ones a generic "top 10 hosting" article can't answer for you.
- What the app actually is
- A static marketing site, a dashboard behind a login, and something running background jobs all want different platforms. Most AI-built apps are simpler than their owners think — and get overpriced infrastructure because of it.
- Where the data lives
- A managed database close to your app is fast and boring. A database on the other side of the world adds a delay to every single request, and no amount of frontend tuning fixes that.
- Traffic, real and imagined
- Ten users and ten thousand users are different problems. We size for what you have plus honest headroom, instead of paying today for growth that hasn't happened.
- Where your users are
- If your audience is in Brazil and your server is in Virginia, everyone pays a latency tax on every click. Region choice and a CDN usually buy more speed than any code change.
- What it costs when it works
- Free tiers are generous until you succeed. We check what the bill looks like at 10× your current usage, so growth doesn't come with a nasty surprise.
- How hard it is to leave
- Some platforms let you walk away in an afternoon; others quietly become impossible to leave. We prefer the ones that keep your options open.
Performance
Slow is a bug. It's usually one of five.
AI-generated apps are slow in remarkably consistent ways. We profile the real app under real conditions, and in most cases the fix is on this list.
- The database is asked the same thing 400 times
- One query per row instead of one query for all of them. It's invisible with 10 records and crawls with 10,000. This is the single most common cause we find.
- Full-size images sent to phones
- A 4 MB photo scaled down in the browser still downloads all 4 MB. Resizing, modern formats, and lazy loading routinely cut page weight by 80%.
- Nothing is cached
- The same unchanged data is recomputed and refetched on every single visit. Caching the parts that rarely change is often a one-day job with an immediate payoff.
- Every page ships the entire app
- The browser downloads code for screens the visitor may never open. Splitting it so each page loads only what it needs makes the first paint dramatically faster.
- The server is far from your users
- Physical distance is a hard floor on speed. Moving the app closer to its audience — or putting a CDN in front — is the cheapest performance win there is.
Managed operations
And then it just keeps running
Going live is a day. Staying live is every day after. If you want it off your plate entirely, we run it: patches, backups, monitoring, and someone who answers when it breaks.
- Deployment & CI/CD
- Domain & DNS
- SSL / HTTPS certificates
- Monitoring & uptime alerts
- Backups & recovery
- Security patches & updates
- Scaling as traffic grows
Ready to make it real?
Send us your repo. We'll tell you exactly what stands between it and production — no obligation.
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